«Right now our industry is bigger than any of those competitors. And that means we should be investing heavily in alternative windows to reach the ears of our audience. When was the last time you heard of a radio broadcasting company buying an Internet firm in the business of audio entertainment or information? Instead, Yahoo or Google buy them. AOL buys them. Sprint and Verizon do deals with them. We are blind to the future and it's right in front of our eyes.» (Ramsey, 2005: 89)