Emissão via internet aumenta a persistência da mensagem radiofónica

«The results show that listening to news online improves both recall and comprehension of events. Participants were able to retrieve more details and understand developments of actions when they had more control over the pace of information. (...) This physical attachment could translate into more cognitive activity, especially if a user can control the pace of information flow. In return, traditional radio listening is less engaging. This might explain why respondents in the condition of regular radio listening had a poor cognitive performance in the experiment. Nonlinear listening to news had an important role in elaboration on news content» (MESBAH, Hesham M. The Impact of Linear Versus Nonlinear Listening to Radio News on Recall and Comprehension, Journal of Radio Studies 13(2), 2006, 196-197)

14/04/2007 11:06 Autor: osegundochoque. Enlace permanente. Tema: 5.4 Internet.

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