«The sum of all listening to satellite channels mentioned by the half million diarykeepers in the Arbitron Fall 2006 survey totaled 3.4 percent of credited quarter-hours.
The Fall 2006 survey was the first in which new instructions were provided in the diary, asking respondents to indicate their listening to satellite and Internet radio in addition to AM/FM radio. Respondents mentioned 297 separate satellite radio channels during the Fall 2006 survey.
The analysis also showed that satellite listeners are heavy listeners to radio in general, including AM/FM radio. Satellite listeners spent an average of 33 hours a week with radio compared with the typical listener, who listened approximately 19 hours a week to radio. Also, people who listened to satellite spent more time with AM/FM radio (14 hours) than they did with satellite radio (10 hours 45 minutes) or Internet (8 hours 15 minutes). »

fonte: «Arbitron: Satellite Radio Accounts For 3.4% Of All Radio Listening», radio Ink, 01/03/07

 Fred Jacobs comenta: «As you have no doubt read by now, satellite radio's overall share falls in at a 3.4 level.  Divide that among all the different satellite channels mentioned, and their average "station" cruises in at .009 share.  The most-listened to sat channel (wonder which one that might be?) roared in at a .2. Not exactly like the dream advertising platform.  And it certainly reinforces the notion that a merger may be the only way to save both companies from overinvesting in programming, at the expense of sales (and I'm a programming guy).  As budgets become tighter - especially among younger consumers - and iPod connectivity (and eventually, the Internet) becomes ubiquitous in vehicles, Wall Street will continue to question the model.  As we continually hear from our focus groups and our tech polls, listeners continue to push back at the notion of paying for radio.»