The Telegraph quer uma rádio nacional (DAB)

«The Telegraph Group is reportedly looking to move into national radio, following the Ofcom advertisement of the digital radio multiplex last week.
The newspaper group is to launch Telegraph Talk and Telegraph TV in the new year, and will offer a 24-hour radio service which it hopes to extend across mobile and the internet.
Insiders say the company wants to pair up with Channel 4, already linked with Emap and UTV, to create a national service.
Telegraph development director Shaun Gregory, the former managing director of national brands at Emap Radio who join the company just six weeks ago, is behind the plans.
Telegraph TV would act as an umbrella brand for video content. Just recently the newspaper group completed a deal with news service ITN On for online video content»

fonte: Digital Spy, «Telegraph considering move into radio », 7/12/06, By Joanne Oatts, Media Correspondent

A viragem para a rádio pode também ter consequencias comerciais:

«Charles Courtier of Mediaedge:cia thinks newspaper’s move to the Internet could benefit radio in some ways. Reuters reported, “Radio stations can be expected to pick up local advertising dollars, such as sale-driven commercials from retail outlets, as newspapers shift their businesses online, the chief executive of a top media buying firm said.”» (Rwonline, «Newspaper Ad Dollars to Radio?«, 7/12/06)

09/12/2006 01:49

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