« The study, led by marketing professor Yoram Wind, found that 43 percent of current satellite radio subscribers would cancel their service if music disappeared tomorrow. The percentage easily outdistances other forms of programming, including sports broadcasts and talk radio. Moreover, current subscribers spent 49 percent of their time listening to music content, according to the report»

fonte: «Music Drives Satellite Radio, Wharton Study Finds», Digital Music News, 13/11/06