«(...) For 'terrestrial' radio to co-opt this vital audience, it should just give the entire HD 'band' to the kids.
Let's face it, the 'killer ap' for FM radio, 40 years ago, was (what was then known as) Progressive Rock. Programming on FM truly compelled young listeners to demand FM radios in their cars, at home, etc.
Why not give all the HD channels to kids? To people under 30 of every stripe? Imagine if ALL the HD stations in every market were geared to young people. Doubtlessly some outrageously creative programming would come, and the kids would follow.»
fonte: The Infinite Dial, Don't trust programmers over 30, 20/09/06, Larry Rosin
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