«Widespread misconceptions about the nature of HD Radio prevail among radio-oriented consumers, according to a new research study released by Mark Kassof & Co. Study findings suggest that about 5 percent of 18 to 64 year old respondents think they are receiving HD Radio from at least one of the FM stations they listen to, but have not actually purchased an HD Radio-capable radio, while only 1 percent say they have purchased a HD Radio-capable radio. Among those listeners who say they are receiving HD Radio but haven't purchased a HD radio, 46 percent say it is "about the same" as regular FM radio, while 12 percent of them characterize HD Radio as "a lot better" than regular FM. Mark Kassof, president of the research firm that conducted the study, said the research suggests that "stations contribute to confusion when they say they are 'broadcasting in HD' without offering an explanation of what HD provides and what is required to receive it. As a result, some listeners wrongly think they are receiving HD." The findings are based on 752 telephone interviews completed between Sept. 13 and Sept. 17 in the United States.»
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