Um caso a estudar:  ascensão e queda, depois dos podcasts pagos...

«Ricky Gervais is to stop making his comedy podcasts, saying he wants to "knock it on the head for a while before everyone hates us".  The Ricky Gervais Show podcasts, which also featured The Office co-writer Stephen Merchant and producer Karl Pilkington, were downloaded nearly eight million times. The first 12 shows were available free but fans had to pay for the second 12. "It's getting ridiculous and someone has to make it stop," Gervais said.  "I was trying something out. I wanted to see if I could cut out the middle man and make podcasting a commercial concern. Karl never has to work again and I believe that maybe he won't," he added. (...)»

fonte: «Gervais puts a stop to podcasts», BBC news online, 22/9/06