A Media AUdit/Ipsos labora em favor do seu telemóvel, contra o pager da Arbitron (PPM).
«A recent radio study shows 35% to 40% of participants in the study are more likely to routinely carry a cell phone than a pager device to measure radio audiences. This is one of the many findings of a telephone study of 1,000 randomly selected adults commissioned by The Media Audit/Ipsos, one of two companies competing for the US electronic radio ratings contract» (fonte: «New Study Indicates Pager-like Device May Be Reason for Lower Listening Levels with PPM», MediaAudit, 21/7/06)
Preferred Monitoring Device by Research Participants |
| Cell Phone | Pager | Advantage of Cell Phone over Pager |
Male | 6% | 21% | 300% |
Ages 18-34 | 71 | 22 | 323 |
Non-white | 72 | 18 | 400 |
Source: MediaAudit/Ipsos, July 2006 |
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