«It's a "radical experiment," said Mark-Hans Richer, Pontiac's marketing director, conceding the effort won't generate as much awareness as TV and other traditional mass media. But it's a calculated risk, because Pontiac is targeting mostly younger men for the niche model. "We know where the bull's-eye is," he added, "so it's easier."

Mr. Richer might be a pioneer, but he's not the only one. A large part of the auto industry seems to be in the toe-dipping phase of a marketing transition that could see it go from a $20 billion traditional advertiser to a leaner, meaner player more dependent on interactive and direct tactics»

fonte: «Pontiac G5 Blazes Trail to Internet-Only Advertising», AdAge, By Jean Halliday, Published: August 27, 2006

(curiosamente, tem ligação de kjack para leitores de audio digital... http://en.wikipedia.org/wiki/Pontiac_G5)