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Pop2Life is in talks with Apple Computer to provide a text-messaging link that connects iTunes to dozens of terrestrial radio stations in major urban markets in the United States. The New York City-based startup, which lists itself as a marketing and promotions agency, recently introduced P1 SMS, a text-messaging system that allows listeners to purchase songs they hear on the radio. When a song comes on the radio, listeners can text a five-digit trigger word, like the station’s call letters. They then receive a menu of items related to the song, such as full-track downloads, ringtones, concert tickets, CDs, and in the future, videos. Listeners set up M-Wallet accounts with the radio stations. Every time they buy something, whether it’s music content on demand or a sponsor’s product, M-Wallet charges the credit card they have on file. “There are a lot of advertiser and sponsorship opportunities involved with P1 SMS, particularly radio advertisers and record labels,” said Eric Murphy, president of three-and-a-half-year-old Pop2Life. “The response to the text message can be branded by advertisers, but the real revolutionary part of the system is the M-Wallet piece.” (...)
fonte: «Texting Radio’s iTunes Groove», Red Herring, 7/7/06
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