«"Under the agreement, Sacramento residents would pay monthly subscription fees of about to use MobilePro's wireless service, local businesses would pay to 0, and Sacramento's city agencies would be able to use the service free... "But earlier this month, the deal fell apart. The reason: Sacramento city officials had noticed new municipal wireless deals inked in San Francisco and Portland, Ore. The Portland rollout, sponsored by Silicon Valley startup MetroFi Inc., and the San Francisco deployment from Google Inc. and Earthlink Inc., both offered wireless service to those cities with expanded free access for some businesses and residents. Instead of relying on user subscription fees, MetroFi, Google and Earthlink planned to make money off local advertising that would be embedded in their wireless service.
"Sacramento... wanted to pursue an even more aggressive model: a completely free wireless service supported solely by Internet advertising... Sacramento city officials say they make no apologies in asking for a free wireless network supported only by advertising...»
fonte: Wall Street Journal on line (com subscrição), via RAIN
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