Um excelente artigo da Billboard Radio Monitor sobre o que é a rádio hoje («decifrar o significado da rádio») e começa assim:
«Era tão fácil. Rádio: AM ou FM. But today, with high definition, podcasting, online streaming, hand-held devices and the word "digital" attached to so many platforms, defining the radio medium has become an arduous task. And with a technological roller coaster constantly reinventing the way consumers hear music, news and entertainment, determining where radio is going is an even tougher call»
«No matter how shiny and hip the new audio platforms, broadcasters must hold content above all else, our pundits stressed»
«"The best appliance ever created for dispensing music to date is the iPod, but the best appliance for delivering companionship and fun remains the radio»
«"we need to start thinking of radio as audio entertainment. We're at a crossroads where the delivery system is going to change, whether that means a cell phone, some other wireless device or something that hasn't even been invented yet. The future of radio is going to be more about the product than how it is delivered»
«we have to give the listener opportunities to feel that they have some control over what we do. Listeners need to know they make a difference."»
fonte: «Where Is It Going?» Billboard Radio Monitor April 28, 2006 By Paul Heine and Chuck Taylor
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