"New Research Ranks Top Mobile Music Devices
Europeans are still miles (or kilometers) ahead of Americans in terms of mobile music adoption, but which devices are leading in each region? According to a recently released report by mobile data firm Telephia, the Motorola V710 is the most sought-after device among US music fans, followed by the Motorola MPX200, Handspring Treo 650, Sony Ericsson Z500, and the Sony Ericsson S700. In Europe, a much different mix has emerged, as music fans pointed to the Nokia 6230 as a favorite, followed by the Samsung SGH-D500, Sony Ericsson K700, Nokia 6630, and Sony Ericsson K750.
Meanwhile, the gulf between US and European mobile music users seems wider than ever. According to the report, Europeans are four times as likely to listen to music on their MP3-enabled phones than their American counterparts. While that difference may seem predictable at this point, Telephia also found that the rate of adoption on new music phones was glaringly higher in Europe. "Almost two years ago, in Q1 2004, both Europe and the US showed a one percent penetration rate of music phones among mobile phone subscribers," the report asserts. "The latest Telephia figures from Q3 2005 show that 14 percent of European mobile phone subscribers now own a music phone, but the penetration rate for US has increased only slightly to two percent." Telephia blames several factors for the difference, including a lower number of available music-focused phones in the US, and the absence of a well-established, high-speed delivery infrastructure. "With the availability of 3G services in Europe, adoption and utilization of applications like mobile music will further accelerate," explained Kanishka Agarwal, vice president of New Products at Telephia. "It is likely that advanced infrastructures will serve as a catalyst for increased traction in the US market.""
(via Digital Music news)
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O que eu acho estranho (não tendo visto o estudo) é a definição deles de "music phone".
É que dos cinco telemóveis referidos no mercado europeu nenhum deles é um verdadeiro "music phone"... ou seja, nenhum deles tem botões dedicados ao multimédia: play, reverse, FF, ...
Bom, também é verdade que só mais recentemente é que este tipo de telefones apareceu.
Será que "music phone" é um telefone com leitor MP3 e com slot para cartões? A minha definição não é assim tão abrangente...
Fecha: 19/10/2005 01:02.
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