"Podcasting, barely a year old, is already democratizing radio in much the way that blogging has affected the print media, putting media distribution tools squarely within the reach of anyone with a computer, a basic microphone and an Internet connection." (via Obercom)

Eis um artigo que defende as virtualidades do podcasting.
(e que remete os interessados para um artigo sobre Adam Curry, o pai do podcasting)

Mas também não faltam previsões negativas sobre o podcasting. Aqui. Dois excertos (com uma referência a Adam Curry):
"David Coursey headlines his story with "Podcasting is Not the Next Mass Medium" (linked below). He outlines what's been said here many times: To consistently produce an interesting podcast requires more work than a hobbiest podcaster can muster. Mr. Coursey is also the first journalist I've seen that's calling a podcast what it really is - soon-to-be-corporate"
Podcasting will grow, but it will be corporate-produced programming that the listeners will flock to in the future. Only a handful of amateurs will survive the storm. (Keep in mind Adam Curry is not an amateur.)