Parece que sim!
Segundo o Obercom, "o mais recente relatório da Forrester [diz que] a rádio via satélite deverá registar, em 2010, 20,1 milhões de subscritores, enquanto o Podcasting atingirá os 12,3 milhões de utilizadores"

O resumo desse relatório (que é preciso subscrever): "New digital audio services like satellite radio, online radio, HD radio, and podcasting with new subscription and data service business models are changing the way consumers listen to radio. All four digital audio markets will grow steadily — by 2010, 20.1 million households will listen to satellite radio and 12.3 million households will synchronize podcasts to their MP3 players. Broadcasters and music labels must learn to deal with this new, fragmented audience. The keys to success will be subscriptions, ad targeting, and monetizing the many ways that digital audio will be consumed.."