«Content will remain a crucial determinant of success for streamed radio stations. Each of the study's 50 participants agreed that content, specifically the programming offered via a station's streamed signal and the information and features presented on the accompanying Web site, will determine the success of streamed stations, just as programming composition determines the success of conventional broadcasting. As one participant noted, "Content is always the most crucial component. In radio, we say, 'You can't listen to a 'watt.'" You can only listen to programming. The carrier is a [minor] detail to the consumer/listener." (evans/Smethers, 2001: 9)