«Radio Remains the Leader For Learning About New Music… But Internet Gains (slide 49):

escolhe primeiro a rádio 63%; escolhe primeiro a internet 49%

«Radio Has To Reinvigorate Its Image as a Destination to Discover New Music (slide 58): In 2002, radio dominated the Internet for the image of the medium “you turn to for discovering new music.” Today, radio still leads the Internet but its advantage has been cut in half. Among teens, the Internet now leads radio for music discovery. Young people are unlikely to turn back to over-the-air radio itself for discovering new music but they may try Internet options provided by radio brands. Why aren’t the best music discovery sites coming from AM/FM radio?»