«New media have not replaced older media, any more than broadcasting replaced print in the mid-twentieth century. Rather, people's information and communication environments have become ever more individualized and commodified, integrating print, audio, still and moving images, broadcasting, telecommunications, computing, and other modes and channels of communication and information sharing» (Lievrouw e Livingstone, 2006: 1) 

HIBRIDIZAÇÂO«(...)Recombination, the 'continuous hybridization of both existing technologies and innovations in interconnected technical and institutional networks' (...) Recombination has two main forms - convergence and divergence - both of which are readily observable in the development of new media technologies, message forms, social practices and cultural/economic institutions. (idem, 4-5)

«However, unlike mass media, which by the late twentieth century had stabilized into a few major channels or forms (due to spectrum scarcity and the establishment of technical and formal standards), the forms and genres of new media continue to branch, recombine and proliferate. Marshall McLuhan (1964) observed that older media often become the content of newer media. Today, this has become an ongoing process of 'remediation' in which older media are appropriated, refashioned or absorbed by the new, therefore simultaneously shaping the new and reshaping the familiar (Bolter and Grusin, 1999)» (idem, 5)