«Listening via Podcasts :4.3 million people have downloaded a Podcast and 1.87 million listen to a Podcast each week. The average Podcast user subscribes to 3.16 Podcasts and spends 53.6 minutes per week listening to them. Comedy and music are the two favourite genres. iTunes is the software of choice, used by two thirds of Podcast users to subscribe to Podcasts, while almost a quarter simply download directly from the website via their browser. 80% listen to Podcasts on their home computer and 61% listen via a portable audio / mp3 player. Podcast listening occurs throughout the day, with an evening peak when 46% of Podcast users tune in. Almost three-quarters of Podcasts users listen to Podcasts that are more than a week old. Podcasting appears to have a positive effect on live radio listening – almost 18% say they now listen to more live radio since they began downloading Podcasts; while only 8% stated they listen to less, and 31% say they are now listening to radio programmes they did not listen to previously. 58% of respondents said they would be interested in downloading Podcasts containing advertising if they were free, while only 28% responded positively to the idea of Podcasts without adverts that had to be paid for.

o estudo: Podcasting and Radio Listening via Internet Survey RAJAR January 2008