«Radio Advertising Bureau president Jeff Haley unveiled a bold industry mission to put radio receivers "on every mobile phone, PDA and MP3 player within the next five years" during his keynote speech at the RAB 2008 conference here Tuesday.

Haley didn't elaborate on specifics for the ambitious plan to help move the industry forward by expanding radio's availability. However RAB chairman and Greater Media president/CEO Peter Smyth told Radio & Records, a sister title of MarketingyMedios.com, that broadcasters are having discussions with device makers who are attracted to the idea because it would increase the menu of entertainment choices available to their customers.

Making radio available on every mobile phone could bring the radio industry an additional $3 billion in incremental revenue, Haley said in his second keynote appearance since replacing Gary Fries in the RAB top spot in September 2006. "We need to be everywhere there is a speaker and headphones," he said.» fonte: RAB's Haley Sees Radio's Future in Mobile Devices  February 13, 2008By Paul Heine, Marketing y Medios