Se muestran los artículos pertenecientes a Diciembre de 2007.

03/12/2007

Sobre o Jango (the next big thing... in social music)

«(...)I recently found a service that satisfies what was lacking for me in LastFM: Jango. Less feature-rich than Last.FM (I didn’t need all those features anyway), Jango is instant gratification from the moment you visit the site. You can start listening to songs in their entirety immediately, without even signing up. Not having to sign up hooked me into trying it out, and I’ve been using it daily ever since. You simply type in an artist, and a song starts playing.

 

jango1.jpg

Jango's personalized stations

A huge advantage of Jango is that you don’t have to own any music to get a great experience. If you don’t have iTunes, it doesn’t matter – the music is just there for the listening and with nothing to download. And since it’s all web-based, you can use it on any computer, not just your own.

 

The music matching system on Jango is okay, but it could use some work. For instance, it seems to think because I like Steely Dan and James Taylor, I’ll also like the Beach Boys. No. And while I am a frequent listener of Mary J. Blige, I want R. Kelly out of the mix. Unfortunately, even though I click on the sad face to tell Jango never to play the offending song again, “Trapped in the Closet” continues to haunt me.» (fonte: «Last.FM, Jango, Pandora Trounce Music Discovery via Radio», 29/12/07

03/12/2007 18:44 Autor: osegundochoque. Enlace permanente. Tema: 3.4.3 Canais de streaming No hay comentarios. Comentar.

(5.2) «A rádio como um media de futuro»

É a opinião de Gustavo Cardoso (Obercom):

«(...) A rádio é considerada por muitos autores como um meio de futuro e também eu creio que o que assistimos é à sua vitalidade e não ao seu desaparecimento, daí que concorde com Enrico Menduni sobre a rádio como um media de futuro. (...) a “Internet não matou a rádio mas deu-lhe uma terceira vida”. Uma vida diferente das anteriores, é claro. Mas uma nova vida sem dúvida. Uma vida alicerçada no facto de a rádio ser o media que mais facilmente se adapta à Web 2.0.»

fonte: CARDOSO, Gustavo, «A Terceira Vida da Rádio», editorial Obercom,

03/12/2007 18:53 Autor: osegundochoque. Enlace permanente. Tema: 3.0.2 O consumo passivo No hay comentarios. Comentar.

04/12/2007

Pub na Internet ultrapassa a da rádio já em 2008 (mais previsões)

«[Internet] Es el medio que más crece en términos publicitarios desde hace años y, a partir de 2008, tiene muchas posibilidades de superar a un clásico como es la radio a escala mundial. La previsión de ZenithOptimedia apunta a que internet acaparará en todo el mundo una inversión de 30.428 millones de euros el año próximo y la radio, 25.786 millones. Ya ha sucedido en países como Reino Unido y, de cumplirse las previsiones, también será en pocos meses una realidad a escala global. Según las estimaciones de ZenithOptimedia, internet se convertirá en el año 2008 en el cuarto medio de comunicación por inversión publicitaria, con 44.583 millones de dólares en todo el mundo (30.428 millones de euros, un 9,4% del total de la tarta publicitaria), por detrás de la televisión (123.079 millones de euros, un 37,9% del total), la prensa (86.927 millones, un 26,8% de la inversión) y las revistas (38.511 millones, el 11,9% del total).Así, el medio online podría superar por primera vez a la radio, que acaparará 37.782 millones de euros (7,9% del total). Por detrás se sitúa el medio exterior, con 18.526 millones (5,7% de la tarta), y el cine, 1,488 millones (0,5%). En España, sin embargo, está lejos de cumplirse estas previsiones, ya que el desarrollo de internet queda aún por detrás de los países más avanzados. El año pasado, internet tuvo una inversión publicitaria de 160,3 millones de euros, apenas un 2,2% del total (7.149,5 millones de euros), según Infoadex. Otros datos que maneja la industria mejoran esta proporción, pero siguen siendo menores: según cifras del sector, internet ya ocupa algo más del 5% del total de la inversión en publicidad española. Ese porcentaje, con todo, queda aún muy por debajo de mercados europeos más avanzados -como Dinamarca, Noruega, Suecia y Reino Unido-, donde la publicidad en la web supera el 15% de la inversión total. Para estos países, las estimaciones son que en 2010 internet concentrará más del 20% de la inversión.»

fonte: «Internet superará en 2008 a la radio como canal publicitario», Cinco Dias, 4/12/07

04/12/2007 10:21 Autor: osegundochoque. Enlace permanente. Tema: 6.4.2 A publicidade on line No hay comentarios. Comentar.

O esforço da Nokia na 'internet radio'

«Discover and listen to radio shows broadcasted over the internet with the Nokia Internet Radio service now available. The application can be downloaded for free from http://www.nokia.com/internetradio and will also be embedded in upcoming Nokia S60 3rd edition devices."Most new music discovery occurs while you're listening to the radio," said Tommi Mustonen, head of the Nokia music business. "By offering the Nokia Internet Radio service on mobile devices, the radio experience becomes more accessible, giving people new ways to find music."With hundreds of internet radio stations to choose from worldwide, the station directory of Nokia Internet Radio makes music discovery effortless - browsing can be done based on station name, genre, country or language. To find out what hits are hot around the world, hourly updates of the top ten most popular internet radio stations are also available in the station directory. Plus, there is no need to search for your top stations time and again because adding them to the list of 'Favorites' makes them easily accessible. Moreover, the audio quality is enhanced by selecting appropriate streaming servers that match the speed of the current network connection. The Nokia Internet Radio application is currently available for download to the following devices: Nokia N82, Nokia N91, Nokia N95 and Nokia N95 8GB. The application is planned to be available later on further devices and will be embedded in selected upcoming Nokia S60 3rd edition devices. Please visit http://www.nokia.com/internetradio for the list of the latest compatible devices.»

fonte: «Discover New Music With Nokia Internet Radio», CNN Money December 03, 2007

04/12/2007 10:32 Autor: osegundochoque. Enlace permanente. Tema: 3.7 Telemóveis No hay comentarios. Comentar.

A internet pode ser muito boa a divulgar nova música se...

«not only is online radio inexpensive to target (in some cases as easy as downloading a submission form, as is the case with Pandora), but it brings excitement, variety, and most importantly, NEW MUSIC into a medium that has exposed the public to less and less new music for years (I am speaking primarily of commercial radio). Online radio is a medium that is continuing to gain momentum and listeners, which means, of course, that the labels are looking for their cut of the profits. In March, the United States Copyright Royalty Board announced new royalty rates for webcasts, effective to 2010. The CRB endorsed the proposal of the RIAA-associated Sound Exchange royalty organization, which represents the major and some indie labels. The new rates would force webcasters to pay for each song streamed to each user, and increase over the next few years as follows: (details from Wired magazine)

2007: $.0011 to stream one song to one listener
2008: $.0014
2009: $.0018
2010: $.0019

These rates would put the smaller Webcasters that do not have significant advertising revenue out of business. And last week, Bloomberg announced that Yahoo and AOL may abandon Web radio as well with the raise in rates (“We’re not going to stay in the business if cost is more than we make long term,” Ian Rogers, general manager at Yahoo’s music unit, said in an interview). The rate increase is not a done deal, however. Webcasters have launched an appeal of the rates, which begins in February.

I’m all for musicians being paid fairly and taking advantage of all revenue streams, but from a marketing standpoint, does it really make sense to impose rates on a developing outlet like this that will essentially kill all but the largest players? Check out more opinions here. »

fonte: KING, Michael, The Trouble with the Future of Radio, 3/12/07

04/12/2007 10:38 Autor: osegundochoque. Enlace permanente. Tema: 3.4.3 Canais de streaming No hay comentarios. Comentar.

Receber por ouvir rádio...

«Et que diriez-vous d'être payés en plus pour le faire? Concept innovateur. Du jamais vu. Inscrivez-vous aujourd'hui. Cliquez ici. Chaque fois que la fenêtre sera ouverte chez un de vos visiteurs, vous toucherez une commission pour chaque minute d'écoute de l'auditeur sur l'une de nos radios web. Le montant à la minute est variable. Vos gains peuvent augmenter très rapidement selon l'achalandage de votre site web. N'hésitez pas à vous inscrire. C'est gratuit.» (http://www.jesuispaye.com/?op=promo&ParainId=9405)
04/12/2007 11:28 Autor: osegundochoque. Enlace permanente. Tema: 6.4 A publicidade No hay comentarios. Comentar.

O entusiasmo pelo Pandora continua...

«I’ve “discovered” the new Internet radio: specifically Pandora. I love this! Nothing to download, it’s intuitive to use, I choose the tracks I want, I choose the artists, I choose the order, I can make a mix. It’s wonderful! 'But now Internet radio is back in a different form; some don’t call it radio but rather “music discovery” or “social radio.” For me it has taken the place of the staticky old box. Traditional radio was always hit-or-miss for hearing music that I liked, but these services have made it so much easier, as they allow you to filter out what you don’t want to hear and discover new things you might not ever hear on the radio.'» (I Just Discovered the “New” Internet Radio)

 

04/12/2007 11:31 Autor: osegundochoque. Enlace permanente. Tema: 3.4.3 Canais de streaming No hay comentarios. Comentar.

Jornais que lançam rádios

«IPC Ignite, publishers of NME magazine has teamed up with Xfm founder Sammy Jacob and music company DX Media to launch NME Radio. The station will broadcast via 'various digital platforms' from mid-2008 and will be presenter-driven with alternative music 24 hours a day» 

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«The San Diego Union-Tribune's SignOn San Diego site is set to officially launch its all-San Diego-music all-the-time streaming radio station Monday» The San Diego Business Journal reports Harry Martin, better known as "Happy Hare," is among the crew of veteran radio personalities recently hired by The San Diego Union-Tribune's newest Internet radio station (they now have two). Martin, credited as being among the first to bring his own zany style of platter chatter to the airwaves in the late 1950s, welcomes the chance to develop his latent talk show talent in a format he calls "newsic," which combines news talk and music each Wednesday afternoon on SignOn Radio, the paper's second Internet radio station. SignOn Radio, an eclectic format, was launched in October, about a year and a half after "Amplify SD," the Union-Tribune's unplugged station plugged exclusively into the local indie rock scene. It's unique among major U.S. daily newspapers, since none have followed suit.

04/12/2007 19:14 Autor: osegundochoque. Enlace permanente. Tema: 5.4.6 Meios multimédia No hay comentarios. Comentar.

35% dos jovens (8-12) dos EUA têm telemóvel

«The Nielsen Company today released the findings of an in-depth study on the mobile media and cross media behavior of U.S. "tweens" (ages 8-12).  The report estimates that: 35% of tweens own a mobile phone. (...) While text-messaging and ringtones remain the most pervasive non-voice functions on the phone, other content such as downloaded wallpapers, music, games and Internet access also rank highly among tweens. According to Nielsen, 5% of tweens access the Internet over their phone each month. While 41% of tween mobile Internet users say they do so while commuting or traveling (to school, for example), mobile content such as the Internet is also a social medium for this audience: 26% of tween mobile Internet users say they access the web while at a friend's house and 17% say they do so at social events. The report, "Kids on the Go: Mobile Usage by U.S. Teens and Tweens," was conducted by Nielsen Mobile and BASES, two services of Nielsen. It also provides insights on teen and tween use of specific content brands, genre preferences, overall use of leisure time and demographic profiles. The full report will be released on December 14.The Nielsen Company today released the findings of an in-depth study on the mobile media and cross media behavior of U.S. "tweens" (ages 8-12). »

fonte: «35% of U.S. Tweens Own a Mobile Phone, According to Nielsen», 3/12/07

 

04/12/2007 19:23 Autor: osegundochoque. Enlace permanente. Tema: 3.0.1 "A geração iPod" No hay comentarios. Comentar.

05/12/2007

Franceses não querem mais escolha?

«British consumers have bought six million DAB radios because they want to listen to services which are not available on either AM or FM. It is a familiar argument and one that has become the mantra of countless analysts, consultants, broadcasters, regulators and journalists. I have spread the same message through conference speeches, articles, e-mails and blog posts. But now we are all being asked to think again, as France questions whether listeners really do want more choiceAlthough DMB audio is less efficient than DAB+, this is only a problem if your objective is to extend choice. But the GRN believes that French listeners are already well served. "Significantly increased programme offering is not a strong consumer demand," says Radio France's Sylvain Anichini. "In France, there is already a very diverse offering in most places."» fonte: «Re-thinking radio's digital future», Mike Mullane, 4/12/07
05/12/2007 18:22 Autor: osegundochoque. Enlace permanente. Tema: 3.0.1 Tendências do segundo choque No hay comentarios. Comentar.

França recusa DAB e avança para T-DMB

« (...)His comments come as France appears poised to adopt T-DMB technology for digital radio services, even though it was designed for mobile TV. It is an audacious move backed by the Groupement pour la Radio Numérique (Association for Digital Radio), a group of broadcasters whose members have more than 95 per cent of France's domestic audience.  GRN members have already started trial services in Paris, with a nationwide commercial launch planned for Christmas 2008. The French authorities will provide frequencies in the VHF (Band III) and Band L range.  The GRN is plumping for T-DMB, rather than DAB+, because its members believe that multimedia services will play an important part in the future of radio. Unless radio becomes interactive and adds pictures, they say, it will die a slow, but inevitable death. "Digital radio cannot only be digital sound - it needs to have the right functionalities to compete with other digital offerings," says Anichini. These include a screen, rich data, synchronization between data and sound and high audio quality. I am one of those who believe that radio’s unique advantage is that you can listen to it whilst doing other things. The challenge facing mobile TV, in contrast, is to convince consumers that it is not a “sit-back” medium. Nevertheless, the GRN perceives mobile TV as a real threat to the future of radio. For this reason, they argue that radio needs to be in DMB-equipped mobile phones. Samsung will provide the phones. However, Nokia, which prefers the rival DVB-H technology, is unlikely to follow suit. Instead, the Finnish giant is offering a free Internet Radio download for all Nokia phones running the Series 60 operating system. The service, which allows users to browse for radio programmes by genre, language, country, or name, will be installed on new phones. The fact that GRN broadcasters are demanding more bits for DMB services will further restrict competition. However, Nokia's Internet Radio could have a significant Long Tail effect by allowing small stations squeezed out by the GRN a real opportunity to reach new audiences. This leads us to the other question mark against the French strategy: is multimedia really the future of radio? Despite massive investment, commercial broadcasters in the UK have so far failed to launch any truly successful services. Multimedia is undoubtedly a sexy addition to radio, but can it really compete with the sophisticated services already available on the Internet? Many outside France, including foreign regulators and receiver manufacturers, have condemned the GRN’s controversial decision to adopt T-DMB for radio services. But perhaps the French are the ones who are seeing furthest into the future. If you build a network capable of transmitting DMB audio, it is easy to convert it to deliver DMB video. However, if you build a DAB+ network, there is no migration path to the brave new world of multimedia services. I suspect this is a question of culture, rather than technology. Different choices - T-DMB or DAB+ - may be appropriate in different countries.»

 fonte: «Re-thinking radio's digital future», Mike Mullane, 4/12/07

Mais: «Sachant que les expériences de RNT lancées en Espagne, en Italie et en Allemagne n'ont pas rencontré un franc succès public - la Grande-Bretagne a depuis longtemps adopté une autre norme que celle retenue par la France -, Christine Albanel n'a pas manqué de souligner, mercredi 5 décembre : "La France est l'un des premiers pays européens à se lancer, et je ne doute pas que nous ferons rapidement école." Ce qui pourrait participer à la "massification" de la radio numérique.»; Le numérique offrira des possibilités nouvelles à l'auditeur.
RETOUR EN ARRIÈRE :
permet d'écouter, depuis le début, une émission alors même qu'elle est en cours de diffusion.
PAUSE :
possibilité d'arrêter puis de reprendre l'écoute là où on l'avait laissée.
TÉLÉCHARGEMENT (OU PODCAST) :
permet d'enregistrer un programme et de l'écouter à n'importe quel moment.
SERVICES SUPPLÉMENTAIRES :compléments d'information (titres et interprètes, bibliographies, photos et vidéos, etc.), météo, horoscope, applications interactives...

MAIS:

«"Il est dommage que les pouvoirs publics, français et européens, n'accordent pas plus de place à la radio numérique terrestre (RNT) dans leurs discours", a regretté Jean-Paul Cluzel, président de Radio France, en ouverture du 10e Forum international du son multi-canal qui s'est tenu, à Paris, les 25 et 26 octobre. "Dans quelques mois, la France assurera la présidence de l'Union européenne. C'est donc le bon moment pour dialoguer entre pays européens pour une Europe de la radio numérique", a-t-il ajouté. (...) Encore faut-il que les autorités françaises acceptent la norme actuellement utilisée en Angleterre (DAB +) en plus de celle que prônent les grands diffuseurs français (T-DMB). Les deux sont compatibles. La Commission européenne attend une réponse avant le 16 novembre. Viendra ensuite la bataille pour récupérer des fréquences dans un contexte de pénurie. Pas sûr en effet que les quelques 1 000 radios françaises trouvent leur place dans le nouveau paysage numérique. »

Mais: «According to Wikipedia: "DMB was developed in South Korea under the national IT project and the world's first official DMB broadcast started in South Korea in 2005, although trials were available much earlier." Trials are also being run in Germany, Italy, Norway, Indonesia and other places.
DMB and DAB+ are almost identical. However, the need to allow for images means DMB is about 35% less efficient than DAB+, reckons DRT. The French will therefore get fewer stations or a lower audio quality than they would have got with DAB+.
Steve Green, who runs Digital Radio Tech, reckons the only solution to the radio problem is to provide "over the air" (OTA) software updates so that radios can be upgraded to cope with whatever new systems are introduced. This type of approach works with Wi-Fi radios.»

05/12/2007 18:33 Autor: osegundochoque. Enlace permanente. Tema: 5.1.1 DAB No hay comentarios. Comentar.

O futuro da rádio passa pela acumulação ou pelos conteudos primários?

«The GRN is plumping for T-DMB, rather than DAB+, because its members believe that multimedia services will play an important part in the future of radio. Unless radio becomes interactive and adds pictures, they say, it will die a slow, but inevitable death. "Digital radio cannot only be digital sound - it needs to have the right functionalities to compete with other digital offerings," says Anichini. These include a screen, rich data, synchronization between data and sound and high audio quality. I am one of those who believe that radio’s unique advantage is that you can listen to it whilst doing other things. The challenge facing mobile TV, in contrast, is to convince consumers that it is not a “sit-back” medium. Nevertheless, the GRN perceives mobile TV as a real threat to the future of radio. For this reason, they argue that radio needs to be in DMB-equipped mobile phones. (...) This leads us to the other question mark against the French strategy: is multimedia really the future of radio? Despite massive investment, commercial broadcasters in the UK have so far failed to launch any truly successful services. Multimedia is undoubtedly a sexy addition to radio, but can it really compete with the sophisticated services already available on the Internet?»

Mike Mullane on 04 December 2007 Re-thinking radio's digital future, Multimedia meets radio

05/12/2007 18:40 Autor: osegundochoque. Enlace permanente. Tema: 3.0.1 Tendências do segundo choque No hay comentarios. Comentar.

Mais optimismo sobre o futuro!

«Dan Mason: “Radio is reinventing itself as a reach medium.”
Dan Mason: “Radio is reinventing itself as a reach medium.”

After sitting out of the public debate over Arbitron’s People Meter rollout, CBS Radio CEO Dan Mason is going on the record with research-fueled reasoning backing electronic measurement. He says “Our commitment is to lead the radio industry in proving the value and power of local radio and also proving the value of radio reach.” »
05/12/2007 18:52 Autor: osegundochoque. Enlace permanente. Tema: 3.0 O segundo choque No hay comentarios. Comentar.

07/12/2007

08/12/2007

Um estudo de 2000 com jovens dos 12 aos 24 anos (EUA)

«Why is this important when all anyone cares about is 25-54? These are the years when media habits and loyalties are formed; These are the years when music becomes so much more important to most; These are the years when radio usage typically increases dramatically; All will eventually turn 25

CONCLUSÕES:

-12-24 are the years when people dramatically increase their radio listening. The evidence suggests that this current cohort of 12-24s are not increasing by nearly as much as previous groups

fonte: Radio's Future:Today's 12 to 24 year-olds, Junho 2002;  How the survey was conducted:729 Total Interviews Ages 12-24 Interviews Conducted 5/26 - 6/8, 2000

08/12/2007 16:07 Autor: osegundochoque. Enlace permanente. Tema: 3.0.1 "A geração iPod" No hay comentarios. Comentar.

09/12/2007

Para quê ter/comprar a música, se a posso ouvir?

«(...) changing consumer behavior is giving subscription advocates new hope. Members of the Facebook Generation are bombarded with music recommendations every day, and don't necessarily want to pay a buck to check each one out. And since people are used to getting e-mail, appointments, and news feeds streamed to smartphones and other devices, many industry watchers assume they'll want the same for music. "If I can access whatever I want whenever I want," says Ted Cohen, who led EMI's digital music efforts and now runs an entertainment consultancy called TAG Strategic, "why do I need to own it?"»

fonte: «Stars Are Aligning for Subscription Music», Business Week, 6/12/07 by Peter Burrows

09/12/2007 09:22 Autor: osegundochoque. Enlace permanente. Tema: 3.4.3 Canais de streaming No hay comentarios. Comentar.

A rádio perdeu a batalha das ruas para os iPods

Do estudo Bedroom Project («No demographic presents more challenges—and more untapped opportunities—to broadcasters than 17- to 28-year-olds»:

«(...) one of the harder hitting findings in "The Bedroom Project" is the gnawing reality that radio may be losing the "location" battle to other media.  Among our 17-28 year-olds:

  1. Radio in the home has become tertiary to the array of other gadgets and media, from computers to video games to good old television.
  2. On the street, radio has all but lost the battle to iPods (and mobile phones).  The only people walking around with Sony Walkmans are radio programmers.
  3. In cars, radio still rules, but iPod connectivity will challenge its dominance.  And the automakers are quickly making it possible for most new car buyers to plug their mp3 players into their vehicles' sound systems.

(http://jacobsmedia.typepad.com/jacobs/2007/10/location-locati.html)

 

09/12/2007 10:42 Autor: osegundochoque. Enlace permanente. Tema: 3.0.1 "A geração iPod" No hay comentarios. Comentar.

12/12/2007

O site de musica das varias majors (Imeem.com)

«In a major increase in the availability of legal free music, the world's largest record label has agreed to let users of a fast-growing website listen to its entire catalog of digitized music files.
Universal Music Group struck the deal with Imeem.com, a music-oriented social networking site, in exchange for a cut of the revenue from advertising viewed while its songs are playing.
The deal by the label for artists including U2, Amy Winehouse and Black Eyed Peas brings the last of the four major record companies to Imeem, which lets users listen while on the site but not download their own copies.
Each play of a song will net Universal a guaranteed minimum of a fraction of a cent, even if no ads are viewed, a person familiar with the arrangement said Sunday. That clause is believed to be the first of its kind for any ad-driven deal with a label.
"We're embracing the ad-supported business model. These are our crown jewels: on-demand, full-length tracks," said Universal Executive Vice President Rio D. Caraeff. "Imeem is the largest deal we have struck to date."» fonte : «Universal Music Group, Imeem strike deal», By Joseph Menn, Los Angeles Times Staff Writer, December 10, 2007
12/12/2007 18:59 Autor: osegundochoque. Enlace permanente. Tema: 3.4.3 Canais de streaming No hay comentarios. Comentar.

14/12/2007

15/12/2007

A próxima grande batalha da rádio é pelo carro

«'New Cars  have iPod jacks. That will greatly impact in-car listening. No matter how few commercials a radio station run, iPods run fewer,' Cooke [Holland Cooke, news/talk specialist with McVay Media]. (...) Not an easy chore since satellite, Internet, Wifi, and iPod and their ilk are expected to make the battle for sahres in of in-car listening uncomfortably close for 2017 and beyond, experts said».

fonte: «Radio in 2017 explored», RADIO World, 5/12/07, Randy j. Stine. pag 10

15/12/2007 10:23 Autor: osegundochoque. Enlace permanente. Tema: 4.1 No carro No hay comentarios. Comentar.

Cada meio novo integra o precedente

«McLuhan entendia que todo meio novo trata, num primeiro momento, de integrar os meios precedentes e se referir a eles. O termo hibridização foi cunhado na década de 60 para caracterizar as mudanças provocadas pela grande penetrabilidade da televisão. Trinta anos depois, permanece atual e oferece uma oportunidade especialmente favorável à observação dos componentes e propriedades estruturais da dinâmica do processo em Curso.» (Bianco in Meditsch 2005: 160)
15/12/2007 19:37 Autor: osegundochoque. Enlace permanente. Tema: 3.4.3.1 ainda é rádio? No hay comentarios. Comentar.

18/12/2007

O marketing ainda à procura de perceber as redes sociais

«Social networking exploded in 2007, led by MySpace and Facebook, but marketers are still struggling to figure out how to capitalize on that growth, even as they hike their ad spending on those sites. That will be among the big challenges of 2008.
“We are in a period of experimentation,” observes David Schatsky, president of JupiterResearch, the research outfit.
“Social media as a phenomenon, and what a social media experience is, continues to evolve. If Facebook and MySpace didn’t change, then 2008 would be a year when marketers could figure out how to use them. But they keep changing.” As it was, social networking dominated 2007, following several years of huge growth, and it will again dominate in 2008, as the big internet wave. This will occur against a backdrop of rising broadband penetration and double-digit growth in ad spending.» (fonte: Internet 2008: Making the connection,

18/12/2007 18:33 Autor: osegundochoque. Enlace permanente. Tema: 3.0.1.2 Redes sociais No hay comentarios. Comentar.

Rhapsody alia-se ao Facebook

«Rhapsody, the music service, just introduced its Facebook application. It’s easy to skip past this, because everybody has a Facebook app these days. But it’s worth a look because the experience shows that an application on Facebook can have much more usefulness than Zombies and SuperPoke. Rhapsody isn’t changing its economic model for Facebook. It lets users stream up to 25 songs a month on their computers free. People who want to listen to more music or download tracks to portable devices have to pay $10 to $15 a month. (I think the 25-free-song limit is silly, but that’s not what I’m writing about today.) What’s important is how integrating with Facebook makes some key aspects of using Rhapsody and connecting to friends easier. Once you log onto Facebook, you don’t have to log on separately to Rhapsody or load any other software.» (fonte: Beyond Sheep-Throwing: Rhapsody on Facebook, By Saul Hansell,  17/12/07, NYT)

18/12/2007 18:39 Autor: osegundochoque. Enlace permanente. Tema: 3.4.3 Canais de streaming No hay comentarios. Comentar.

19/12/2007

O que é e deve ter um bom website de rádio

Dana Hall, Executive Editor da página/empresa Radio-Info.com, diz o que deve ter um bom site de rádio e dá tres bons exemplos:

«1. Consistent branding of your station.
2. Usable and effective advertising opportunities
3. Interesting and Interactive content for your Website user
4. Efficient and easy tools to use
5. Give them more than what they get on the air
6. Have a dedicated person to oversee and run the site
Three websites that I particularly like are CBS Rocker WXRK “K-Rock” New York, Radio One Urban WPHI “Philly 103.9” Philadelphia, and Clear Channel’s “alternative” Country KZPS “Lone Star 92.5” Dallas, each for different reasons. K-Rock is a great branding site, while WPHI’s advertising opportunities including effective advertorial, is impressive. Lone Star is simply a very non-traditional approach to a radio website (kind of like its format) and that’s what may make it so appealing to users. Check them out for yourself»

fonte: What makes a great radio station website?

 

19/12/2007 18:38 Autor: osegundochoque. Enlace permanente. Tema: 5.4 Internet No hay comentarios. Comentar.

«Temos de reinventar a rádio»

... diz o presidente do grupo Emmis, Jeff Smulyan: "We have to re-invent this medium."

19/12/2007 18:53 Autor: osegundochoque. Enlace permanente. Tema: 3.0 O segundo choque No hay comentarios. Comentar.

25/12/2007

Por que é que as pessoas não querem pagar pela rádio

«According to data released by Digital Music News and media tracking firm BigChampagne, one-third of all PCs worldwide have LimeWire installed. For those who are among the other two-thirds, LimeWire is the top P2P file sharing software - the iTunes of "stealing" music so to speak. Usage comes in at exactly 36.4% of all PCs according to the survey, and of course its the target of a multi-year RIAA lawsuit (no doubt a side effect of its popularity). So if people aren't willing to pay for music (afterall, music will be free eventually), it's no surprise that many aren't willing to pay for radio either. For most, "radio" goes hand-in-hand with "music," even if it is far more than a simple playlist. The challenge is to convey that.» (fonte: ORBICAST, «One reason why people aren't willing to pay for radio», 23/12/07)

 

Etiquetas:

25/12/2007 11:23 Autor: osegundochoque. Enlace permanente. Tema: 3.0.1 Tendências do segundo choque No hay comentarios. Comentar.

Sobre a Rhapsody (só disponível EUA): ouvir e pagar ou ouvir e descarregar (e pagar mais)

«Listen to millions of songs without paying per track. Play all the music you want for one low monthly price. Rhapsody memberships start at just $12.99/month» . Rhapsody is a digital music service that lets you listen to whatever you want, whenever you want it. With online music stores, you pay for every track or album, but Rhapsody lets you listen to everything we've got for one low monthly price» «How is Rhapsody different? Unlike other music services that charge you every time you download a song, Rhapsody allows you to listen to as much music as you want for one low monthly fee (starting at $12.99/month, less than the cost of a CD). Our all-you-can-eat plans allow you to explore all the music you want without having to pay for every single track or album»

«There are two types of membership:

  • Rhapsody to Go ($14.99/month) (available on Windows PCs only) allows you to listen to all the music you like, and to transfer all the music you want to supported MP3 players, such as the Sansa e200R Rhapsody.
  • Rhapsody Unlimited membership ($12.99/month) (available on Windows, Mac and Linux computers) allows you to listen to unlimited music on your computer.

If you're not ready for membership, you can try Rhapsody for free.  (Free Account:Play 25 tracks for free each month, no credit card required). Sorry, we are only able to offer Rhapsody® to US customers at this time.
Rhapsody® Unlimited Offer Terms
Access begins at sign-up.
You will be charged US$12.99 each month hereafter.
For subscription information, including how to cancel your subscription, visit the My Account area. For technical support, please visit customer support.
Also please note:
U.S. residents only.
»

A Rhapsody tambem trabalha com receptores/aparelhos dedicados.

25/12/2007 11:43 Autor: osegundochoque. Enlace permanente. Tema: 3.4.3 Canais de streaming No hay comentarios. Comentar.

Rádios dos EUA passam a pagar royalties

«Members of the Senate and House Judiciary Committees have introduced a proposed bill that would force terrestrial broadcasters to pay a performance royalty, the first royalty obligation of its kind for AM/FM radio.
As attorney David Oxenford points out on the Broadcast Law Blog, the rates announced for "small" and non-commercial broadcasters again raise the question of "fairness" between platforms, particularly with regard to rates paid by similarly-sized webcasters.
Even before plans for the legislation were announced by Rep. Howard Berman in October, broadcasters and record labels have been engaged in heavy campaigns surrounding the issue. Now, with the introduction of a bill, observers should expect the issue of performance royalties to draw heavy media attention, perhaps even more than the issue of webcasting royalty rates has garnered since early 2007. (RAIN)

«Currently, broadcasters pay only for the right to use the composition and do not pay for the use of sound recordings in their over-the-air operations of the actual recording. “This long-expected bill will no doubt fuel new debate over the need and justification for this new fee… The proponents of the bill have contended that it is necessary to achieve fairness, as digital music services pay such a fee. To ease the shock of the transition, the bill proposes flat fees for small and noncommercial broadcasters – fees which themselves undercut the notion of fairness, as they are far lower than fees for comparable digital services»

25/12/2007 12:04 Autor: osegundochoque. Enlace permanente. Tema: 3.0.0 A música e a indústria discográfica No hay comentarios. Comentar.

A melhor prenda do Natal... (como voltar a ouvir o Pandora, mas...)

Não sei quanto tempo vai durar, mas aqui fica o endereço:

https://www.pandora.com/radio/tuner_8_2_0_1_pandora.swf

Devo dizer que o serviço é fraco: lento, com paragens

OUTRA HIPOTESE:

«The usual method to access Pandora is to use a proxy that is located in the United States so that Pandora believes that you are from there to. A far better solution was posted in the comments of this blog yesterday. Global Pandora offers the Pandora interface on a independent website that requires no registration. Just enter a song or artist and a radio station will be build and you can listen to it. All without using a proxy, hiding your real IP or registration.»

(http://www.ghacks.net/2008/01/12/access-pandora-without-a-proxy/)

AINDA MAIS: «How to: access Pandora from outside the US»

OU «Well, here’s the good alternative to all non-US residents. The box is open! You can now listen to your favorite songs through GlobalPandora

REACÇÃO: «Westergren also noted that Pandora “must abide by the many copyright laws around the world – that includes making commercially reasonable efforts to prevent unauthorized use of Pandora.” He said that Pandora would not be able to support applications like globalPandora, and in fact “must periodically actively break them when we can.”  “I sure hope the record labels wise up soon,” Westergren closed. “[T]heir strategy (if there actually is one) is disastrous for artists.” Being in the U.S., we aren’t able to test the effectiveness of this work-around ourselves. However it does appear that, at least for the time being, international listeners have their Pandora back

OU: «Since Pandora started blocking users outside US some solutions where proposed, but only one made to the top - Tor.
Tor can help you anonymize web browsing, by bouncing communication around a distributed network of servers called onion routers.
This is nice, but how this helps?
If the communication is bounced over network of servers and the last server that forwards communication located in US, Pandora will think that the user himself is located in US and will not block him.» (aqui)

25/12/2007 12:14 Autor: osegundochoque. Enlace permanente. Tema: 3.4.3 Canais de streaming No hay comentarios. Comentar.




Transistor kills the radio star?

Um blogue de suporte a uma investigação sobre a rádio do futuro - ou o que quer que ela se venha a chamar...
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