Via Mark Ramsey:
«1. What the "One" rule is, and how to use it2. How direct mail REALLY works3. What happens when you correlate all TV expenditures with all PPM ratings results - does TV work or not?4. Whether or not recall really matters5. Whether or not marketing really matters6. Whether Friday is "the new Thursday" in Arbitron (hint: It’s not)7. What works - and what doesn’t - based on REAL data, not opinions or guesswork»
¿Y estos anuncios?