«(...)Then there is radio. The chief executive of Google, Eric Schmidt, said last year that the company would eventually have 1,000 employees dedicated to radio advertising alone. (...) Google's effort to sell radio ads, the oldest and most advanced of its major offline advertising plans, has run into several hurdles, including radio stations that are wary of losing control over the sale and pricing of ads. The promise that Google offers old-line media markets is that it can replicate the formula that has worked so well for it online. It is a formula that relies heavily on technology to allow advertisers to buy their own ads, have them appear on relevant pages across a vast network of Web sites, and then track the results (...).»

fonte: IHT, Can Google sell that radio gaga?, Miguel Helft, 29/03/07