«The survey by the Pew Internet and American Life Project found 12% of US people online had downloaded a podcast. Earlier this year, a survey by the same research group found that just 7% of online Americans had downloaded a show. But despite the growth, just 1% of respondents said that they would download a podcast on a typical day. This figure remains unchanged from the February survey. Research firm Nielsen NetRatings estimates that there are 207,161,706 internet users in the US.»

fonte: «Podcast numbers show 'few hooked'», BBC news, Thursday, 23 November 2006, 11:26 GMT