Para a industria do rádio via satélite nos EUA e Canadá:

«In a potentially devastating blow for satellite radio operators, drivers will be able to plug iPods directly into the stereo systems of a majority of 2007 models of Ford, GM and Mazda vehicles in the United States. Satellite radio operators XM and Sirius have developed their subscription businesses largely through people who buy cars with factory-installed equipment. Carl Bayard, an analyst at Desjardins Securities in Toronto who tracks the satellite radio business, called the development of "seamless" integration of the popular portable iPod device and car stereos "a major negative blow for the entire satellite radio industry." In February, Mr. Bayard highlighted the iPod as the "most worrisome" substitute to satellite radio because, he says, "it offers users better control over music selection."»

E o contra-ataque:

«In an attempt to adapt to the iPod world, the satellite radio services are building MP3 music players into their receiver equipment, and have begun to avoid the hardware altogether by selling their unique sports, talk and music packages to cellphone and cable operators. XM Canada, for example, recently forged a deal with Telus Corp. Still, Mr. Bayard told clients he sees "no upside" for the parent company's stock, "given the overwhelmingly negative recent news flowing from the U.S."»

A resposta de Mark Ramsey: «(...) Besides, much of the most popular programming on satellite is non-music programming - and some of it is exclusive to satellite. And little to none of this will be available on even the most packed-full iPod. (...) So will easy and attractive hook-ups for iPods affect radio and satellite radio? Absolutely. But it won't kill either. It will, howevever, be another speed-bump out of the starting gate for HD. And another nail in the coffin for CD's».